Free Summer Enrollment Email & Text Templates For Schools
We get it. It’s summer. The school year just ended, your team is ready for a breather, and everyone deserves a moment to reset.
At the same time, a few simple enrollment nudges in early summer can make a big difference before families fully shift into vacation mode and staff schedules get harder to coordinate.
To make things easier, we built 10 ready-to-use summer enrollment communication templates schools can quickly customize and deploy with minimal lift.
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What’s Included In The Summer Enrollment Communications Package?
Each item includes ready-to-use email and text message templates your team can quickly customize for your school.
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#1 Family Referral
Your current families are your best ambassadors. Encourage them to refer friends and help spread the word about your school community this summer. -
#2 Sibling Outreach
Some of your easiest applications may already be connected to current families. Reach out to see if they have additional school-aged children ready to enroll. -
#3 Staff With Children Reminder
Remind staff that enrolling their own children may be one of the meaningful benefits of being part of your school team. -
#4 Old Lead Re-Engagement
Families who previously expressed interest may still be looking for the right school. Remind them why they were interested in the first place. -
#5 Non-Returning Students
Families of students who attended last year but haven’t signed up again may just need a personal nudge to return. -
#6 Registration Completion
Families who accepted a seat but haven’t completed registration are close to the finish line. Help them take the next step. -
#7 Started Application But Didn’t Finish
Families who started an application have already shown interest. Make it easy for them to pick back up where they left off. -
#8 Created Account But Never Started Application
Families who created an account may need a reminder that their application is still waiting. -
#9 Declined Seat Follow-Up
Families who previously declined an offer may still be weighing their options. Invite them to take another look. -
#10 Last Year’s Waitlist
Families who were stuck on a waitlist last year may be excited to hear they have another opportunity to apply.
Need help with your enrollment plan?
Mariposa Consulting Group supports schools across the country with enrollment marketing, communications, and family engagement strategies built specifically for K-12 organizations.

