flexible positions
Join our vibrant team and be a part of shaping the future of education through innovative consulting solutions. If you have the skills and drive to thrive in a fast-paced start-up environment, we’d love to hear from you.
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Location: Remote
SUMMARY
Mariposa Consulting Group (MCG) is seeking a dedicated Marketing Analyst to support our clients in achieving their marketing and enrollment goals. The successful candidate will play a crucial role in conducting market intelligence, developing marketing strategies, and implementing enrollment campaigns. The Marketing Analyst will work closely with clients to understand their unique needs and create tailored solutions that drive community engagement and enrollment success.
ROLES + RESPONSIBILITIES
Market Intelligence and Analysis (50%)
Conduct market intelligence and community profiling to understand client needs
Collaborate on data analysis and produce community profile reports
Acquire and analyze media consumption data
Messaging Development (25%)
Develop and refine core messaging and marketing plans based on community learnings
Create and manage marketing collateral and lead generation infrastructure
Develop phone banking scripts and collateral
Plan and execute lead nurturing strategies to drive enrollment
Performance Tracking and Reporting (15%)
Support the development and evaluation of enrollment goals and targets for clients
Support maintenance of customized data dashboards for tracking progress
Continuous Improvement and Documentation (10%)
Continuously refine enrollment strategies, messaging, and marketing materials
Maintain and update an enrollment playbook with seasonal adjustments
CORE COMPETENCIES
Analytical Skills: Ability to analyze market data, media consumption, and community profiles
Communication: Strong verbal and written communication skills for creating messaging, and reports
Project Management: Experience in supporting marketing and enrollment campaigns
Data-Driven Decision Making: Proficiency in using data to drive marketing strategies and enrollment targets
Collaboration: Ability to work closely with various stakeholders, including consulting partners and client staff
Adaptability: Flexibility to adjust strategies based on community feedback and data insights
SALARY RANGE + BENEFIT OFFERINGS
$48,000-$58,000
To apply, please submit your updated resume, cover letter, and a portfolio detailing your relevant experience and interest in the position to vanessa@mariposacg.com
Join Our Talent Pool
Submit your resume to vanessa@mariposacg.com to be considered for future career opportunities within Mariposa Consulting Group. We are continuously seeking talented individuals like you!