Meet the Team

Vanessa Segovia Barry

Founder and CEO

Her assignment: Leading MCG’s strategy, client partnerships, and growth while helping schools strengthen enrollment and guiding the continued development of Monarch

Career transcript: IDEA Public Schools, KIPP Texas, ACE Cash Express, Irving-Las Colinas Chamber of Commerce, Waitress at The Mill 

Favorite school lunch growing up: Turkey Sandwich with a Roma tomato and Doritos

After-school activities: These days, Ubering my children to their after-school activities

His assignment: Helping schools find the words that make families stop scrolling and start paying attention

Career transcript: IDEA Public Schools, The University of Texas System, Texas Children’s Hospital

Favorite school lunch growing up: Frito pie and a Twix bar

After-school activities: Hiking with my wife and two young boys or experimenting in our backyard garden

Michael reina

Lead Consultant, 
Content

His assignment: Managing business operations, writing proposals, overseeing finances, and helping build Monarch Student Enrollment Systems

Career transcript: Savannah Sand Gnats (pre-Bananas), Grand Prairie AirHogs, Texas Stars, PrintGlobe

Favorite school lunch growing up: Ham Sandwich, Fritos, and Coca-Cola

After-school activities: Golf, pickleball, reading presidential biographies, and binge-watching shows with MCG’s Founder & CEO

matt barry

Director of Business Operations (MCG) and Product & Customer Success (Monarch)

Her assignment: Supporting schools with making the most of their marketing budget and their team’s capacity to drive real enrollment results

Career transcript: BridgePrep Academy, KIPP Foundation, LEARN Charter Network, IDEA Public Schools

Favorite school lunch growing up: Pizza and a root beer

After-school activities: Working out, puttering in the garden, and relaxing on the sofa while having analysis paralysis trying to choose something to watch on TV

laura mueller

Lead Consultant, 
Marketing and Enrollment

Her assignment: Crafting digital campaigns that turn leads into students and bringing the Gen Z lingo to my Millennial teammates

Career transcript: English Language Assistant at CIEP Las Nieves in Spain, Kickapoo Kamp, Thirty Eight & Vine, Elmore PR

Favorite school lunch growing up: Whatever my mom packed me + some french fries from the lunch line

After-school activities: I am a frequent flyer, bookworm, extrovert, and always hunting down the next best restaurant

emma ward

Manager, Marketing

Her assignment: Project management, behind-the-scenes prep, client onboarding and communication 

Career transcript: Theater nerd turned educator turned project manager. Dallas ISD,  English Language Assistant at CIEP Juan de Goyeneche in Spain, Kickapoo Kamp, NuMinds, Destination Science, Georgetown University DPA

Favorite school lunch growing up: Rectangle pizza slice and ice cream (pizza must be a rectangle)

After-school activities: Spending as much time outside as I can: hiking, running, swimming, paddleboarding on the lake, gardening, camping

Martha Winslow

Partner Engagement Manager

Her assignment: Managing Vanessa’s calendar; team and client joy fair; coordinating vendor logistics and team travel; supporting material translation, and day-to-day operational needs

Career transcript: Webforce, The Highline Jewelry, and our family business

Favorite school lunch growing up: Molletes with pico de gallo

After-school activities: Gym, Pilates, and spending hours on FaceTime with my long-distance friends

Daniela Rivera

Executive Assistant

Her assignment: Generating leads, running Meta and Google Ads campaigns, and convincing the algorithm to cooperate one campaign at a time

Career transcript: BOFF Agencia, GLT Logistics

Favorite school lunch growing up: Anything that came with a bag of chips

After-school activities: Planning trips I haven’t booked yet, trying new restaurants, and spending time with family and friends

Maria Lucia (“MaLu”) Quiceno

Digital Marketing Analyst

Her assignment: Turning ideas into beautiful and compelling imagery on behalf of MCG’s clients

Career transcript: Universidad del Norte, Viva 1A IPS, Dávila P&M

Favorite school lunch growing up: I always loved a healthy lunch growing up, thanks to my mom and dad!

After-school activities: Spending time with my family and experimenting in the kitchen

Francesca Moya

Graphic Designer

Julia Fochtman

Monarch Product and Client Success Lead