you have the vision.
we drive the demand.
We help you reach your enrollment goals, engage families, and build systems that work.
WHAT WE DO
Outdated strategies and
bland messaging won’t fill your classrooms.
You’re a school leader with a vision that can change lives. But enrolling students is getting harder and harder. You’re up against rising competition from new schools, operational hurdles, and messages that get lost in the mix.
MARKETINGBe the
go-to school
High-impact messaging, campaign collateral, and data-driven ad strategy that make your school the first choice for families in your community.
MARKETINGConvert leads, not just likes
Move beyond engagement–convert your leads. We empower your recruitment and enrollment leaders with the tools and strategies they need to bring new families into your community.
OPERATIONSSystems that hold under growth
Custom dashboards. Streamlined processes. We provide the tools, training, and systems to optimize your workflows, whether it’s just you or a whole team
BECAUSE WE’VE BEEN THERE
Led by people who've done the work
We’ve filled schools, run schools, and led classrooms. We understand the challenges you face because we’ve been there, too.
FOUNDER & PRINCIPALVANESSA BARRY
Career transcript: IDEA Public Schools, KIPP Texas, ACE Cash Express, Irving-Las Colinas Chamber of Commerce, Waitress at The Mill
WHAT WE DO
Growth We’ve Helped Build
A few of the outcomes we're proudest of, from families reached to seats filled.
01. Multi-Campus Network · EnrollmentRebuilding a network's enrollment funnel
A full messaging and lead-conversion overhaul across nine campuses, turning inbound interest into applications instead of drop-off.
02. Single Campus · Brand & Paid MediaBecoming the school families choose first
New collateral and a geo-targeted ad strategy that made a two-year-old campus the top choice in its enrollment zone.
03. Growing Network · OperationsDashboards that gave leadership real visibility
Custom enrollment and staffing dashboards that replaced six spreadsheets with one shared source of truth.
04. National Network · Monarch RolloutStanding up an enrollment platform network-wide
Onboarding recruitment teams onto Monarch, cutting time-to-application by more than half.
HOW WE WORK
Three seps, start to finish
No black box in the middle — just a clear plan, honest execution, and fast pivots.
STEP 01 Build a clear plan
Create a Clear, Up-Front Plan: First we have an in-depth discussion about your vision and challenges. We do a full-scale audit of your enrollment data, marketing materials, and internal processes and systems to determine where you’re at. From there, we create an actionable plan to get you results.
STEP 02Make it Happen
Make it Happen: Our team goes to work creating dashboards and collateral, reaching out to parents, running ad campaigns, training staff, and doing all the other critical steps needed to build your future.
STEP 03Honest Updates & Quick Pivots
Throughout the process, we check in regularly with you, reporting wins and challenges. We stay transparent because it benefits everyone–you always know what’s happening, and we can pivot quickly to keep your progress on track.
What Our Partners Are Saying
“Overall just really enjoy working with the team! Great to be interacting and connecting with.”
Chris Reynoso
Alliance College-Ready Public Schools
"We have asked for a LOT of support and I feel like everything has been so helpful!"
Aubree Guyton
Summit Public Schools
"5 of 5 stars on digital advertising collateral, marketing strategy, client communication, depth of expertise, and more."
Sandra Yokley
Rooted School Vancouver
Meet the Team
At Mariposa Consulting Group, we’re more than advisors–we’re hands-on partners who understand the unique challenges charter schools face. Our team is here to guide you through every phase of growth, helping you boost enrollment, sharpen your messaging, and build operational systems that support long-term success.
Optimize your growth, efficiency, and impact.
