INTRODUCING THE
OCTOBER 6, 2026 • DALLAS, TEXASA national convening for school leaders focused on marketing, communications, and branding
School teams are being asked to do more than ever. Yet there are few spaces designed specifically for K-12 marketing, communications, and operations leaders to step back, learn from peers, and strengthen their approach.
The K-12 Marketing & Communications Excellence Summit was created to fill that gap.
This one-day, in-person conference will bring together experts from across the country to share best practices, learn from each other, and have some fun while we’re at it. Student enrollment is always part of the conversation, with the summit focused on excellence across brand, strategy, messaging, leadership, and execution.
Registration
Standard Rate:
$599 per person
Optional Networking Dinner: $75
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Cancellation/Refund Policy
All cancellation requests must be submitted in writing to admin@mariposacg.com. Refunds will be processed to the original method of payment within 7–10 business days.
Cancellations received more than 30 days prior to the start of the event will receive a 100% refund.
Cancellations received 7 to 30 days prior to the start of the event will receive a 50% refund.
No refunds will be provided for cancellations received less than 7 days prior to the start of the event.
No refunds will be issued after the event has begun.
All refunds will be issued to the original method of payment.
Registrations may not be shared but may be transferred at no cost up to 14 days prior to the start of the event with written notification to Mariposa Consulting Group.
If the event is postponed or canceled by Mariposa Consulting Group due to unforeseen circumstances, registrants will be offered the option of a full refund or transfer of registration to the rescheduled event.
Interested But Not Ready To Book?
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Conference Topics
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AI for Marketing
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Branding & Identity In K-12
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Marketing for Enrollment
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Communications
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Leadership Development
Confirmed Speakers
Tom Clark
Founder & Principal,
Hold Fast Leadership Partners
Angela Troccoli
Head of Marketing,
Revecore
Sheleah Reed
Transformation Officer, Prairie View A&M University
Natalie Laukitis
Head of Executive
Thought Leadership and Enterprise-wide Messaging, Teach For America
Dolores Concepcion
Chief Communications and Marketing Officer, KIPP NYC
Sharise Johnson
Founder & CEO,
SMJ Communications
Elise Hill
Chief Operating Officer, Excellent Schools Washington
Vanessa Barry
Founder & Principal, Mariposa Consulting Group
… with many more to be announced!
Schedule
8:00 AM
Breakfast
9:00 AM
Kickoff
9:15 AM - KEYNOTE
The Future of Public Education:
Why Communications & Marketing Are
Now Essential Leadership Functions
10:00 AM
Transition
10:10 AM
OPTION 1:
Building a Modern
K-12 brand
11:00 AM
OPTION 1:
Website UX That Serves Families
12:00 AM
Lunch
12:45 PM - KEYNOTE
AI in Marketing & Communications
1:45 PM
OPTION 1:
Advertising with
a Lean Budget
OPTION 1:
Enrollment Marketing in a Competitive Landscape
OPTION 2:
Crisis Communication
OPTION 2:
Funder & Donor Marketing
OPTION 2:
Equity in Family Communications (Newsletters & E-Mail)
2:40 PM
OPTION 1:
Storytelling for Schools
OPTION 2:
Social Media & Reputation Management
3:30 PM
OPTION 2:
Community
Engagement
4:20 PM
Leadership Panel
5:00 PM
Dismissal
5:15 PM
Optional Happy Hour
6:30 PM
Optional Dinner

