K-12 Marketing & Communications Excellence Summit

A national convening for school leaders
focused on marketing, communications, and branding

School teams are being asked to do more than ever. Yet there are few spaces designed specifically for K-12 marketing, communications, and operations leaders to step back, learn from peers, and strengthen their approach.

The K-12 Marketing & Communications Excellence Summit was created to fill that gap.

This one-day, in-person conference will bring together experts from across the country to share best practices, learn from each other, and have some fun while we’re at it. Student enrollment is always part of the conversation, with the summit focused on excellence across brand, strategy, messaging, leadership, and execution.

Conference Topics

AI for Marketing
Branding & Identity In K-12
Marketing for Enrollment
Communications
Leadership Development

Confirmed Speakers

Tom Clark
Founder & Principal,
Hold Fast Leadership Partners

Angela Troccoli
Head of Marketing,
Revecore

Sheleah Reed
Transformation Officer, Prairie View A&M University

Natalie Laukitis
Head of Executive
Thought Leadership and Enterprise-wide Messaging, Teach For America

Dolores Concepcion
Chief Communications and Marketing Officer, KIPP NYC

Sharise Johnson
Founder & CEO,
SMJ Communications

Elise Hill
Chief Operating Officer, Excellent Schools Washington

Vanessa Barry
Founder & Principal, Mariposa Consulting Group

Laura Mueller
Marketing Lead,
Mariposa Consulting Group

… with many more to be announced!

Schedule

Branding & identity in k-12

8:00 AM
Breakfast

9:00 AM
Kickoff

9:15 AM
KEYNOTE: The Future of Public Education: Why Communications & Marketing Are Now Essential Leadership Functions

10:00 AM
Transition

10:10 AM
Option 1: Building a Modern K-12 Brand
Option 2: Crisis Communications

11:00 AM
Option 1: Website UX That Serves Families
Option 2: Funder & Donor Marketing

12:00 PM
Lunch

12:45 PM
KEYNOTE: AI in Marketing & Communications

1:45 PM
Option 1: Advertising with a Lean Budget
Option 2: Equity in Family Communications (Newsletters & E-Mail)

2:40 PM
Option 1: Enrollment Marketing in a Competitive Landscape
Option 2: Social Media & Reputation Management

3:30 PM
Option 1: Storytelling for Schools
Option 2: Community Engagement

4:20 PM
Leadership Panel

5:00 PM
Dismissal

5:15 PM
Optional Happy Hour

6:30 PM
Optional Dinner

REgistration

Early-Bird Rate Through April 15, 2026:
$499 per person

Standard Rate Starting April 16, 2026:
$599 per person

Optional Networking Dinner:$75

Cancellation/Refund Policy
All cancellation requests must be submitted in writing to admin@mariposacg.com. Refunds will be processed to the original method of payment within 7–10 business days.
- Cancellations received more than 30 days prior to the start of the event will receive a 100% refund.
- Cancellations received 7 to 30 days prior to the start of the event will receive a 50% refund.
- No refunds will be provided for cancellations received less than 7 days prior to the start of the event.
- No refunds will be issued after the event has begun.
- All refunds will be issued to the original method of payment.
Registrations may not be shared but may be transferred at no cost up to 14 days prior to the start of the event with written notification to Mariposa Consulting Group.
If the event is postponed or canceled by Mariposa Consulting Group due to unforeseen circumstances, registrants will be offered the option of a full refund or transfer of registration to the rescheduled event.