Frequently Asked Questions
What does Mariposa Consulting Group do?
Mariposa Consulting Group is an enrollment and recruitment consulting firm that helps schools, school systems, and other education- and community-focused organizations reach their enrollment goals, recruit and engage families, improve lead conversion, and build sustainable enrollment systems.
Who leads Mariposa Consulting Group, and who is on the team?
Mariposa Consulting Group is led by Founder and CEO Vanessa Segovia Barry, an experienced enrollment leader whose career includes roles with IDEA Public Schools and KIPP Texas. Vanessa leads Mariposa Consulting Group's strategy, client partnerships, and growth, leveraging deep firsthand experience with the enrollment challenges schools and organizations face.
She is supported by a growing team with expertise across enrollment strategy, marketing, digital advertising, content, messaging, data, design, project management, operations, and technology. Together, the team brings experience across the full early childhood education through advanced higher education continuum.
How long has Mariposa Consulting Group been in business?
Mariposa Consulting Group officially formed in 2022, though the team brings decades of combined experience in school enrollment and recruitment. Founder and CEO Vanessa Segovia Barry and the broader Mariposa Consulting Group team built their expertise leading enrollment strategy at organizations like IDEA Public Schools and KIPP Texas long before the firm was founded, and that experience continues to shape how Mariposa Consulting Group partners with schools and organizations today.
What types of organizations does Mariposa Consulting Group work with?
Mariposa Consulting Group works with schools, school networks, education organizations, and community-focused organizations that need to attract, engage, and enroll the families they serve. Mariposa Consulting Group partners include charter schools, multi-region networks, traditional public school systems, and other mission-driven organizations with enrollment or recruitment goals. Mariposa Consulting Group tailors its approach to each organization’s audience, goals, market, and internal capacity.
How can Mariposa Consulting Group help our school increase enrollment?
Mariposa Consulting Group starts by understanding an organization's enrollment goals, current data, marketing, processes, and challenges. From there, Mariposa Consulting Group builds and implements an actionable strategy that typically includes family-facing messaging, digital advertising, collateral, lead generation and follow-up, recruitment campaigns, enrollment team training, dashboards, and improvements to internal systems. Mariposa Consulting Group continually monitors results and adjusts strategies as enrollment needs change.
How long do engagements with Mariposa Consulting Group typically last?
Most engagements with Mariposa Consulting Group run either six months or twelve months, depending on an organization’s goals and needs. Engagement length can be adjusted based on an organization’s timeline and objectives. The majority of Mariposa Consulting Group’s clients renew their contract upon completion of their first term.
Can Mariposa Consulting Group help organizations experiencing declining enrollment?
Yes. Mariposa Consulting Group helps organizations understand what is driving enrollment challenges and develop strategies to address them. This can include analyzing enrollment and lead data, identifying underperforming campuses, markets, campaigns, or audience segments, strengthening recruitment messaging and marketing, improving outreach and follow-up, re-engaging prospective families or participants, and addressing gaps in the enrollment process. Mariposa Consulting Group focuses on both immediate opportunities to improve enrollment and the underlying systems needed for sustainable growth.
Does Mariposa Consulting Group provide student recruitment marketing and digital advertising?
Yes. Mariposa Consulting Group develops student recruitment campaigns designed to reach prospective families and convert interest into enrollment. Mariposa Consulting Group’s focus is not simply generating awareness. It’s helping schools turn prospective families into enrolled students.
Does Mariposa Consulting Group use data to improve enrollment and recruitment?
Data is central to Mariposa Consulting Group’s approach. Mariposa Consulting Group helps organizations understand what is happening throughout the recruitment and enrollment process, from lead generation and engagement to applications, registrations, and completed enrollments. This can include developing dashboards, analyzing conversion rates, identifying where prospective families or participants are dropping off, evaluating campaign performance, and using those insights to continually refine recruitment strategies and resources.
Does Mariposa Consulting Group provide training for enrollment and recruitment teams?
Yes. Mariposa Consulting Group helps enrollment and recruitment teams build the skills, systems, and practices needed to engage prospective families and participants effectively. Training and support can include lead follow-up, phone and text outreach, recruitment best practices, data use, enrollment processes, messaging, and strategies for moving prospective families or participants through the enrollment journey. Training can be tailored to both individual teams and larger organizations.
Does Mariposa Consulting Group work with new schools before they are open?
Yes. Mariposa Consulting Group supports founding and new schools as they build awareness, establish their organizational and enrollment messaging, generate their first leads from prospective families, and create recruitment and enrollment systems. Mariposa Consulting Group’s goal is to help new schools build sustainable enrollment infrastructure from the start.
How do we know if our organization needs enrollment consulting support?
Organizations often seek enrollment consulting when they are experiencing declining or inconsistent enrollment, struggling to convert leads into applicants or participants, entering a new market, launching a new school or program, trying to fill specific grades or locations, or lacking the internal capacity to manage recruitment effectively. Mariposa Consulting Group can also support organizations that are meeting current goals but want to strengthen their systems, improve their data, or build a more sustainable long-term enrollment strategy.
What makes Mariposa Consulting Group different from other enrollment and recruitment consulting firms?
Mariposa Consulting Group combines strategic enrollment experience with hands-on execution and support. The team has filled schools and led enrollment on a national scale, so Mariposa Consulting Group’s recommendations are grounded in the realities its partners face. Mariposa Consulting Group focuses on measurable results, transparent communication, and strategies that can quickly adapt based on what the data shows. Rather than simply delivering recommendations, Mariposa Consulting Group works alongside its partners to help put strategy into action.
Does working with Mariposa Consulting Group actually improve enrollment?
Yes. Organizations that partner with Mariposa Consulting Group consistently see improvements in their enrollment numbers. Because Mariposa Consulting Group’s approach is grounded in data, hands-on execution, and ongoing adjustment based on what's working, partners typically see measurable gains in leads, conversions, and completed enrollments over the course of an engagement.
Does Mariposa Consulting Group work with organizations nationwide?
Yes. Mariposa Consulting Group is a national consulting firm that partners with schools, school systems, and other education- and community-focused organizations across the country. Because enrollment challenges vary by community and market, Mariposa Consulting Group’s strategies are tailored to each organization’s goals, audience, competitive landscape, and local context.
What is Monarch and how is it connected to Mariposa Consulting Group?
Monarch is a student recruitment and enrollment software platform spearheaded by Mariposa Consulting Group Founder and CEO Vanessa Segovia Barry. Built from firsthand experience with school enrollment, Monarch is designed to help schools simplify lead management, family communication, recruitment data, lotteries, and other critical enrollment processes. Schools can use Monarch as a technology solution for their enrollment teams, while Mariposa Consulting Group provides enrollment strategy, marketing, training, and hands-on consulting support.
Meet the Team
At Mariposa Consulting Group, we’re more than advisors–we’re hands-on partners who understand the unique challenges charter schools face. Our team is here to guide you through every phase of growth, helping you boost enrollment, sharpen your messaging, and build operational systems that support long-term success.
Optimize your growth, efficiency, and impact.
