Hola, We’re Mariposa Consulting Group!
What We’re All About
At Mariposa Consulting Group, we are driven by a singular purpose - to fuel your organization's growth and transformation through replicable practices and seamless collaboration.
Born in 2020 as “It's Barry Good” (a small side hustle between friends), we emerged from a pressing need in the charter school landscape to establish and elevate enrollment practices.
Since then, our evolution from IBG to MCG has empowered numerous partners, enrolled countless students, and ignited meaningful change for organizations nationwide.
Meet Vanessa Barry
Our Founder/Principal/HBIC (Head Butterfly in Charge)
Mention her name in certain circles, and you'll hear whispers of "isn’t she the enrollment expert?!?" From 2012 to 2020, Vanessa spearheaded IDEA Public Schools' enrollment, marketing, and communications campaigns.
With the network's growth from 12 to 120 schools, she opened more doors and recruited students across that country, earning her a place at the forefront of charter school growth. Later, as the Chief Operating Officer at KIPP Texas, Vanessa continued her enrollment prowess, transforming marketing and communications while refining enrollment practices in collaboration with school operations and support functions.
While Vanessa's reputation may exist at the intersection of marketing and enrollment, her expertise extends far beyond. She excels in team establishment, role clarity, goal development, process refinement, onboarding, fostering joyful team culture, process re-engineering, and crisis communications.
Outside of work, Vanessa embraces the roles of a loving wife to her husband of over a decade, Matt, and an aspiring cool mom to her two children, Caroline and Jack.
The Mariposa Effect
Why “Mariposa?” The name, which translates to “butterfly,” holds profound symbolism, and if you’ve seen Encanto you likely know that. Just like these graceful creatures, we embody growth, transformation, and joy in everything we do.
Interestingly enough, "Vanessa" (our Founder’s first name) also happens to mean “butterfly” — a delightful coincidence. Thanks, universe! Beyond the serendipitous name, Mariposa Consulting Group stands ready to empower charter school organizations of all sizes.
With extensive experience in operations and a proven track record of supporting numerous schools, we specialize in building and enhancing operations, enrollment, marketing, and communications practices.
Let’s join forces and create a future filled with growth, transformation, and boundless possibilities!