MARKETING ACCELERATOR PROGRAM
COACHING. CAPACITY BUILDING.
MARKETING EXPERTISE.
Helping charter networks achieve enrollment goals through accessible marketing and expertise.
The Charter School Growth Fund and Mariposa Consulting Group are partnering to help charter networks scale their digital marketing programs through the Marketing Accelerator program. Selected participants will receive grants to cover coaching and capacity from experts who’ve led successful digital marketing programs at charter school networks nationwide.
PROGRAM BENEFITS
Increased media purchase power through a consolidated advertising network
Hands-on expert guidance throughout the recruitment and enrollment season
Improved marketing performance relative to each network’s unique benchmarks
PARTICIPATION PROFILE
YOU MAY BE A GREAT MATCH FOR THE PROGRAM IF YOU HAVE:
defined enrollment goals for the school year, including historical data
a desire to scale student recruitment and enrollment strategies and tactics
an annual media budget of $5,000+
an active Meta (Facebook, Instagram) account and administrative access
a website with access to the backend content management system
one primary point of contact to partner with throughout the program year
Nice-to-have (but not essential!): a marketing and/or digital team
APPLICATION AND SELECTION PROCESS
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APPLICATION PROCESS OPEN
THROUGH JUNE 7, 2024
Interested networks can apply -
APPLICATION REVIEW & SELECTION
JUNE 10-14, 2024
The Marketing Accelerator program team will review applications, setting up exploratory conversations with organizations that satisfy selection criteria. -
PARTICIPANT KICK OFF, ONBOARDING & GOAL SETTING
JUNE 24-JULY 31, 2024
Participants will meet their team of expert partners, learn more about program milestones, and set goals for the 2024-2025 recruitment and enrollment season.
